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"promoting your site"
Getting your site up on the web is only the beginning. It is a proactive process to make
your internet venture a success.
With the literally millions of sites being published every day, it is imperative that you MARKET your presence.
Here
are some suggestions:
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SEARCH ENGINE SUBMISSION
| RECIPROCAL LINKS
| EMAIL MARKETING
NEWSLETTERS & BROCHURES
| PROMOTIONAL PRODUCTS
| SEARCH ENGINE SUBMISSION |
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Submitting your site to the top search
engines is very important. But this is only one aspect of marketing your site. As part of your original design fee, we will submit you to all of the
FREE top search engines. This will be based on keywords, different length descriptions, and target market references.
NOTE: Many of the top search engines are now charging up to
$299.00 to be indexed on their site... the number of "free engines" has dropped dramatically.
We will still submit to these search
engines for you. However, you
will be responsible for the costs. Other forms of marketing are becoming ever more important.
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| RECIPROCAL LINKS
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Linking to associates or complementary companies on your site in return for a link back to your site can greatly improve chances of people finding you!
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| EMAIL MARKETING
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One of the most effective ways of staying in touch with your customers is through email.
Put together an email database of all of your existing customers - Then email them whenever you add a special, a freebie, or just general information.
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| NEWSLETTERS & BROCHURES & CARDS |
Any piece of marketing material that leaves your hands should mention of your web address. Also, newsletters can re-ignite a client's interest and recognition of your service or product. It is a great addition to a web site and one shouldn't think that just because you have a site that the other forms of marketing are no longer necessary. One advantage to having a website, though, is that you can publish your newsletter on the internet and email your customers with a link to this info. Many people now prefer to read this sort of info online and avoid the "paper chase!"
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| PROMOTIONAL PRODUCTS |
Depending on the focus of your business, there are many wonderful promotional products that you can imprint with your web address on them that will keep your site in frequent viewing range of your customers. Mugs, pens, stationery,
coasters, etc. Advertise your
name on a promotional product to bring
people to your web site to learn all
about you and your business.
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911
E. 8th Street
Dell Rapid, SD 57022
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